Forging a stronger digital identity for a recycling leader
Bruno's Iron & Metal is a trusted, family-run business with decades of experience in recycling and industrial scrap processing. While their service reputation was strong, their digital presence wasn't telling the full story. Their website was outdated and lacked structure, branding was inconsistent, and they weren't showing up in local or regional search results.
They needed a digital presence that looked as solid as their operation - without losing personal, hardworking values that define their business.
We worked with the Bruno’s team to modernize their brand identity while staying true to their industrial roots. Our goal was to create a bold, professional brand and an easy-to-navigate website that clearly communicated their services, processes, and values to both commercial clients and walk-ins.
The new logo features strong typography and accents that reflect both durability and trust. We paired it with a natural-toned color palette—muted steel grays, deep blues, and greens—for a grounded, powerful visual presence.
We designed a custom, SEO-friendly WordPress site with clear service sections and strong calls to action. The layout was optimized for speed, simplicity, and mobile viewing, keeping in mind a range of users—from large contractors to everyday recyclers. Key features included:
We tested the site across all major browsers and devices, ensuring quick load times and intuitive navigation. Content was optimized for keywords relevant to metal recycling, scrap drop-offs, and CRV services in Central California.
The launch was paired with an updated Google Business Profile and on-site SEO setup—ensuring the Bruno’s team had a strong start for online visibility and lead generation.
Bruno’s Iron & Metal now has a modern, mobile-friendly website that reflects their professionalism and legacy. The updated branding has already been implemented across trucks and facility signage, and the website has begun ranking for key search terms in their region.
The result? A digital presence as strong and trustworthy as the company itself.
Contact us for a free consultation to see if we’re a great match for your project.
