Bringing Strength to Their Brand — Digitally and Physically
Live Fit was transitioning to Innovative Fitness & Rehabilitation (IFR) and needed assistance with brand awareness and merchandise. With a limited budget and short three-month timeframe until opening date, TM Media Concepts was given a small, rasterized logo image to kick off this project before the launch of their new location.
The client’s existing materials felt outdated and inconsistent. Their website lacked modern SEO practices and had incomplete communicate on their unique hybrid of fitness and rehabilitative services they offer.
They needed a brand experience that would position them as both professional and approachable, and a digital presence that could attract new clients while building trust with current ones.
We began with a discovery session to understand their unique strengths—particularly their commitment to personalized rehab plans and their upbeat, empowering vibe. From there, we crafted a plan that blended:
We created a clean and energetic brand identity that reflects both movement and trust. The logo uses dynamic, strong typography paired with a vibrant color palette inspired by wellness and vitality. We packaged the identity into a complete brand file, and print-ready assets including a trifold services brochure.
The website was refreshed to be SEO-optimized and include updated content. We structured the content with clear CTAs and intuitive flows for potential clients, including sections for services, team, and contact. We also:
We rigorously tested the site on all major devices and browsers to ensure seamless user experience. From navigation to contact forms, every touchpoint was reviewed and refined. We then implemented foundational SEO, including:
To bring the branding full-circle, we produced and delivered custom branded t-shirts and gym towels—giving the team a unified look and a polished, on-brand presence during sessions and events.
Innovative Fitness & Rehabilitation now has a brand and digital presence that reflects their true level of professionalism and care. Their new site has already started improving visibility in local search results, and the branded apparel has elevated client perception and staff confidence.
Contact us for a free consultation to see if we’re a great match for your project.
