Overview
Live Fit was transitioning to Innovative Fitness & Rehabilitation (IFR) and needed assistance with brand awareness and merchandise. With a limited budget and short three-month timeframe, TM Media was given a small, rasterized logo image to kick off this project before the launch of their new location.
Solution
To execute this project, TM Media had to recreate IFR’s logo with standard size variations and colors to suit different applications. Fonts were also modernized to complement the company’s image.
After a successful consultation with IFR’s management team, brand strategy, core values, and goals were applied to the initial implementation of Search Engine Optimization (SEO). This included social media templates and content strategy. After three months of on-page and off-page optimizations, page views increased by 442% and targeted content were being reached.
Merchandise consisted of premium, athletic fabrics with DTF imprints on various styles and sizes.
Trifold brochures printed on premium, matte, stock paper.
